The Boo, Boo-Hoo and Boo-Boo's of Writing


You're All Invited!

Our October Boo-Fest is coming up and you're all invited to join in the fun! Because part of the vision for The Write Cause is to create a supportive community, what better way to get started than to give everyone an opportunity to introduce themselves? And even better, these introductions will also serve as encouragement for your fellow writers, which is what The Write Cause is all about.

During the last week of October (26-31st), we'll send out a post with community participants who answered the three questions below (you can also include a link to website, book, services, etc., in your response if applicable). The responses to these questions can be in a short video, in written text or a combination of both, whichever is easier or preferred.

Boo-Fest Questions

Since this is our October Boo-Fest, Halloween costumes are welcome! If you love dressing up for Halloween, then don your costume before doing your intro video (or snapping a...

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Books Stats: Predicting the Future?

It's hard to predict where markets will go or what the next "hottest" trend will be in sales and distribution. To be better informed, though, we can at least look at the most recent trends. Bear in mind that statistics on books sales and formats typically lag 12-24 months behind, so what you'll find below is mostly 2017-2018 data with some first quarter 2019 data as available.

Understanding what is happening in the market will help writers make informed decisions as to potential sales expectations and publishing possibilities. That being said, though, we each have to follow our hearts and particular passions -- not merely sales alone -- in deciding what to write and in what format. (This particular topic is covered in an upcoming blog: The Passionate Writer.)

Below you will find the most recent statistics available for sales generated by e-books, audiobooks and hard copy (print). We'll also cover stats on Indie published books and highest sales generated by specific...

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The Lost Secrets of Email Marketing

marketing Jun 22, 2020

I've been told by too many authors that they don't have an email list to not realize this is a problem. In the last few years as social media has boomed, folks have gotten the unfortunate misinformation that email marketing is dead or somehow no longer necessary. In reality, nothing could be further from the truth.

If you only needed one reason to build an email list, well here it is. As Terry Whalin, Author and Acquisitions Editor for Morgan James Publishing so aptly put it during our recent interview, "Social media is rented space." This is to say that you don't own it or control it, which means that if you've built a following on any social media platform, you are on unstable ground because in reality we are all at risk of being evicted from such platforms at any moment (and sometimes seemingly on a whim). As we see so often, Facebook is a prime example of how such companies can change their algorithms without notice, potentially rendering our carefully built marketing strategies...

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